Breathe life into the relationship you have with your audience.
After folding Stages I and II carefully into brand guidelines, it’s time to get to connecting with your audience through a tangible print identity, a cohesive digital presence, and immersive brand experiences.
This is where stationery, business cards, pitch decks, sponsorship packages, grant applications, catalogues, brochures, posters, point-of-sale items, signage and packaging come into play. These items become foundational to your brand’s digital presence.
These items should be assembled prior to digital marketing because marketing solves marketing problems – not sales problems. Not to mention, digital platforms aren’t immutable – there’s always another new hungry algorithm to feed, your current platform changes yet again, and they’re always at risk of disappearing, regardless of how long they have been around.
Also, print optimized items can easily be read accurately on computer screens, but digital-first products will not print correctly.
Then, we cultivate your digital presence and integrate your print identity into it.
Put that killer first impression and arsenal of sales tools to the test by amplifying your brand online through your website, content creation, organic social media marketing. and value-driven database email marketing campaigns.
We design your site as a pixel-perfect PDF layout first, every page, with the copy and pictures in place, so you can see it and change it before it ever reaches a developer. When developers are asked to do major layout edits is where budgets, timelines, scopes, and consequently projects run away. By splitting up design and build, we keep projects on track. Custom builds usually take three to five weeks.
Prices are custom based on your needs but this is our rough formula. Layout types can be either desktop, tablet, or mobile.
$840 custom theme setup + ($315 × number of pages) + HST = primary layout type price
If you customized responsive add-ons, this is the cost per page:
2nd responsive format: +$70 per page + HST
3rd responsive format: +$70 per page + HST
All three formats: $455 per page + HST
How it works:
The $315/page covers one responsive format, the primary layout. That’s usually desktop, but you can choose the experiences you want to prioritize based on how people interact with your brand.
Once you’ve got a print identity and digital presence established – it’s time to take your brand to the people.
Brand experiences are the sum of the physical and emotional encounters a person has with your business.
From love at first sight to eternal devotion, foster cult-like advocacy for your brand through immersive experiences, brand activations, and immaculate client care. Now that you have business coming through the door and sales to pay the bills, don’t forget to nurture those relationships.
We’re talking about your elevating brand’s presence through events like trade shows and client appreciation, to your onboarding and offboarding processes, standard operating procedures, holistic marketing campaigns to past transacted clients, education efforts, and unexpected mail.
The more of the senses you tackle, the more likely you’ll be remembered in a pertinent conversation that will yield a referral: the holy grail of sales relationships.
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