2021

Vision real estate: brand identity, client care tools, merchandise design, custom website development, social media + referral marketing portfolio by maison zolts

In 2021, Maison founder + principal Dasha Zolota worked with Vision Real Estate - a Richmond Hill-based boutique service that assists growing families moving across Toronto, the GTA, York, Durham and Simcoe Region. The team at Maison crafted a transcendental brand that grows with the passage of time, mimicking the depth and longevity of Vision's client relationships. Over the years, we've developed countless client presentations, value-driven print and digital marketing items, aesthetic and utilitarian merchandise, a thoughtful online presence, totally unique signage, an office and podcast nook, to a series of yearly recurring events.

2021

Vision real estate: brand identity, client care tools, merchandise design, custom website development, social media + referral marketing portfolio by maison zolts

In 2021, Maison founder + principal Dasha Zolota worked with Vision Real Estate - a Richmond Hill-based boutique service that assists growing families moving across Toronto, the GTA, York, Durham and Simcoe Region. The team at Maison crafted a transcendental brand that grows with the passage of time, mimicking the depth and longevity of Vision's client relationships. Over the years, we've developed countless client presentations, value-driven print and digital marketing items, aesthetic and utilitarian merchandise, a thoughtful online presence, totally unique signage, an office and podcast nook, to a series of yearly recurring events.

Brand Guidelines

testimonial video

Website design

the takeaway:

If everyone in your industry behaves in a status quo, that's usually a signal to distinguish yourself through your values rather than to follow the crowd. Be unafraid and unapologetic to display your personality, convey your philosophy, and do things the way you believe is right, ethical and just. Industries with antiquated marketing practices are just another opportunity to stand out and light the way for your target audience and ideal client.

Dasha is the queen of branding and marketing. She completely redesigned my business, giving it a fresh look and incredible results. If you're serious about helping your business to be as successful as possible, look no further - she is the best in the business.

to succeed you need:

Empathetic brand strategy and bespoke brand identity

Maison’s proprietary brand building strategy is designed to empathize with how your ideal clients want to feel when being sold to. A successful business’ goal is to help their audience, and that means also being able to pay the bills to keep further providing their respective services. Real estate is absolutely notorious for ego-centric, chest-beating marketing that is highly transactional and rarely shows messaging that cares for its clients. Considering real estate is the largest purchase the average person will ever make in their life – that status quo marketing philosophy is nauseating. That’s why the Vision brand is like no other brand you’ll see in Toronto real estate – that was a conscious choice. No faces on signs, no signs on garbage cans, and no “real estate” logos plastered on people’s foreheads on hats. This is an example of a brand that followed the Build Your Own Brand Formula religiously – and you should see their client advocacy as a result. This project’s brand strategy and marketing materials were executed by Maison Principal Dasha Zolota, visual identity design created by Maison Brand Designer Alandra Monette.

to keep in touch with your past audience online and in person

Vision Founder Adam Nadler left a successful real estate business with a very different business model to pursue a lifestyle that would make him, and his clients, ultimately happier – leading to Vision today. His previous business model was based on acquiring as many cold leads as possible – almost 17,000 in total – cold calling them, and turning over transactions by using SEO spend, traditional real estate print ads, and dozens of agents to filter through and fight unqualified leads. Vision Real Estate now operates under the sole guiding principle of Lifetime Referral System (LRS), combined with the Build Your Own Brand Formula. He sends value-driven print and digital touchpoints and event invitations to a small group of 150-200 past clients, and has had the best years of his career in some of the worst real estate markets we’ve seen in 20 years. By continuously empathizing with the needs of people he’s already provided stellar service to, he fosters advocacy in an industry where one client transacts every five to seven years. Copy Adam’s exact strategy by taking a look at The Strategic Brand Drafting Manual.

aesthetic and utilitarian touchpoints from onboarding to off

Clients are the lifeblood of any business – which is why Vision Real Estate is absolutely nuts about its systems, processes, and client appreciation. From their thoughtful pitch presentations loaded with data presented in a beautiful package, to gifts custom tailored to different stages of the client journey (bags of useful items during showings for buyers, bags of salt and toques in the winter, kitchen items for clients who just closed, or Uber Eats gift cards for stressed out moving families), to engaging events throughout the year – Mother’s Day manicures, Father’s Day raffles for steaks and BBQ sets, pumpkin carving competitions in the fall. Everything is considered with the clients wants and needs first, in the context of real estate, making a home, and the passing of time.