Smashing good, inside and out.
A sister brand of Addus.
Handcrafted piñatas by
an inclusive team of creatives.
Smash it. For the greater good.
Addus is a not-for-profit organization that helps neurodivergent adults and adults with developmental disabilities find meaningful work opportunities.
They sell a variety of products on their website, however the piñata is the most popular by far.
Naturally, it made sense to turn this specific program into a brand.
Exciting isn’t usually the first thing that comes to mind when you think of not-for-profit branding.
We wanted to change that notion by creating a youthful, 8-bit gaming inspired visual language.
Now Addus can continue to sell their hit piñatas, but they can also monetize the Smashing Good Piñatas brand via merch and other revenue streams.
Fun, bright and youthful. Just like the product. Just like the program participants.