Commerce brands require a variety of marketing deliverables to sell their products: from 3D rendered product packaging mockups (a more cost efficient in-house option than product photography), to business cards, pitch decks and prospectuses, point-of-sale materials like sell sheets, menus, wobblers, decals, signage, and posters, to digital marketing items such as branded email marketing templates, online ad designs, and social media content creation, to experiential marketing collateral including trade show booth designs, x-stands, and storefront experience design. This seemingly endless onslaught of tasks would have been impossible to execute without the holistic branding and marketing strategy outlined in The Strategic Brand Drafting Manual.