2022

Event circle: Digital content capture event agency rebrand + website redesign portfolio by maison zolts

In the second half of 2022, Maison founder + principal Dasha Zolota worked with Event Circle - a specialty tech photobooth event planning agency that creates experiences that connect people and capture moments.

Maison completed a full scale rebrand bringing intentionality and adaptability to the Event Circle brand, while also providing their team with a fresher website than their previously incomplete one, (we've all been there as small business owners), alongside a pitch deck that would grow and evolve in time with the business.

2022

Event circle: Digital content capture event agency rebrand + website redesign portfolio by maison zolts?

In the second half of 2022, Maison founder + principal Dasha Zolota worked with Event Circle - a specialty tech photobooth event planning agency that creates experiences that connect people and capture moments. Maison completed a full scale rebrand bringing intentionality and adaptability to the Event Circle brand, while also providing their team with a fresher website than their previously incomplete one, (we've all been there as small business owners), alongside a pitch deck that would grow and evolve in time with the business.

BRAND GUIDELINES:

Website banner video edit
+ Logo animation:

Website redesign + DEVELOPMENT:

pitch deck design:

the takeaway:

Brands need to be as adaptable as the businesses they represent. Small businesses breathe, grow, and evolve - all the possible ways that could look should be planned out in advance.

to succeed you need:

an understanding of the personality you want to portray

When hunting for a brand designer, you may find many individuals have one solid style they embody. Even if you really love the designer’s work, if that style doesn’t emulate your ideal energy, they may not be the right fit for you. This is why the first step in the Build Your Own Brand Formula is mood boarding. Maison has an interesting client demographic that is right around 50/50 masculine to feminine. We pride ourselves on being brand chameleons, and that comes from our ability to empathize with what our clients want to put out there, versus what our client’s clients would like to see that culminate in.

A HOListically planned adaptable brand

When engaging in one of Maison’s completely custom brand packages, the price reflects the absolute monster of a branding toolkit you’ll receive. From a series of dynamic and scalable logos (that can often adapt to either different scenarios or relevant periods of time in a business), to completely custom handmade icons representing your business’ services, values, and offerings, to thoughtful colour palettes, fonts with the right attitude, and slews of visual storytelling items – such as royalty-free stock libraries, merchandise mockups, and 3D rendered experiential activation concepts; less is not more when providing all the foundational items to connect a business to its target audience. As always, Maison follows a linear and hierarchical order in which all these tasks make the most sense to be completed in, outlined in The Strategic Brand Drafting Manual.

synchronized sales tools

Once your foundational brand designs are complete – it’s time to weave all the separate elements together into a quilt of cohesive visuals and messaging through sales tools such as pitch decks and websites to reinforce what you want your audience to both feel and know about your business. Pitch decks are ideally designed to walk any member of your team through a sales pitch conversation, and websites are designed to act as both a 24/7 salesperson for your business, and as a funnel to educate, intrigue and capture new interest in your small business.