Many businesses operate in seasons or time swings – for this app developer they were on a yearly schedule, but the majority of businesses tend to run on a seasonal schedule centered around their peak sales volume which tend to have peaks and valleys. Commissioning seasonally adaptive graphic design work for your brand allows your business’ image to remain dynamic, grow over time, be prepared for future seasons when they repeat themselves, and also provide your audience more images to associate with your brand identity. The more visually cohesive instances you provide to your viewers, the more likely they are to remember your brand at a pertinent time – such as in a request for a referral. You can nurture referrals through the all activities outlined in The Strategic Brand Drafting Manual.