Print and manufacture is not something you want to penny pinch on. Effectively, the most “real” form of your brand is the one that people get to actually interact with in the physical world. That’s why sourcing a good printer is going to be key for the right impression you want to make with your customers. The difference between the cheapest option and a higher financial investment could result in the difference between streaky, incorrect looking colours, to solid, vibrant and colour accurate tones. The specialization of your print house can also open up a realm of opportunity – from a variety of materials to use, to a variety of styles (such as embossing, debossing, or mixing materials), to including elements such as lighting. You know when you see or touch something and go “Wow, this is nice.” – that’s what you want to provide to your audience.