2021

Sweet sushi: brand identity Development, packaging design, PRODUCT PHOTOGRAPHY, pos materials + custom website design portfolio by maison zolts

In 2021, Maison founder + principal Dasha Zolota worked with Sweet Sushi - a Toronto-based viral bakery famous for "roll playing" crispy rice treats. Bakery owner Jessica Meyer wanted a full, holistic rebrand for her confectionary shop, complete with dynamic logos, a vibrant visual language, imaginative custom packaging, an in-store print identity, and a mouthwatering, bespoke digital presence to match.

2021

Sweet sushi: brand identity Development, packaging design, PRODUCT PHOTOGRAPHY, pos materials + custom website design portfolio by maison zolts

In 2021, Maison founder + principal Dasha Zolota worked with Sweet Sushi - a Toronto-based viral bakery famous for "roll playing" crispy rice treats. Bakery owner Jessica Meyer wanted a full, holistic rebrand for her confectionary shop, complete with dynamic logos, a vibrant visual language, imaginative custom packaging, an in-store print identity, and a mouthwatering, bespoke digital presence to match.

the takeaway:

Successful food product businesses can only benefit by a thoughtful rebrand and cohesive brand experience. Holistic visual languages communicate to customers exactly what the brand promises - in this case fun, sweet, wholesome delights cooked up with a little imagination. Inventive packaging design to match alongside tantalizing client-facing print items including menus, email newsletters, custom website design, and sultry product photography intrigue and pique curiosity.

I had the pleasure of working with Maison Zolts, to rebrand my small business and I loved everything that Dasha created. She really brought my visions to life. She was professional, kind and always had the projects complete when she said she would. Dasha did everything from my marketing, logo and rebrand. I would highly recommend Dasha to anyone looking to spice up their brand!

to succeed you need:

thoughtful brand strategy and distinct brand identity

Maison’s proprietary brand building strategy is designed to empathize with how business owners want to be represented, meeting in the middle with what their target audience finds resonant. Branding is about what your clients want to see and feel more than anything – and we cultivate impeccable first impressions through the Build Your Own Brand Formula. This project’s brand strategy and marketing materials were executed by Maison Principal Dasha Zolota, visual identity design created by Maison Brand Designer Alandra Monette.

regular content creation through product photography

Commerce brands require a variety of marketing deliverables to sell their products: from 3D rendered product packaging mockups to product photography, to business cards, tri-fold menus and catalogues, to point-of-sale materials like business cards, promotional cards, wall menus, wholesale sell sheets, signage, and posters, to digital marketing items such as branded email marketing templates, social media content creation, to website design and development. We create a custom marketing strategy for each client using our The Strategic Brand Drafting Manual.

marketing efforts to reach your in-person and online audience

Tantalizing brand identity is purposeless without connection – which is why the team at Maison gives you multi-faceted strategy that tackles the tangible world, your digital presence, and the sum of the physical and emotional experiences an individual has with your brand. Storytelling needs to be done in as many ways as possible, to captivate as many people as possible.