Having conviction in the direction you want for your brand, or complete trust in your brand designer, are imperative for the success of a major rebranding. Rebranding a business is not only an investment in a new visual language (and consequently, a first impression), but rebranding is the foundation for a new physical presence for a location or product, and digital presence – the evergreen salespeople of any business. By either knowing exactly what you want, or fully relying on the specialist you hire, you can ensure your budget and timeline is used to the best of its ability. Business owner Adam Mintz came from the branding world and was a pleasure to work alongside with to develop a distinct brand identity for his internet cafe and gaming lounge. We wanted the branding to reflect the unprecedentedly pleasant and elevated experience Invictus provides its clients. From gleaming floors to warm lighting to greenery and comfortable furniture – Invictus isn’t your weird cousin’s gaming lounge. But it totally should be. This project’s brand strategy and marketing materials were executed by Maison Principal Dasha Zolota, visual identity design created by Maison Brand Designer Alandra Monette. If you’d like to know all the elements that went into building such a powerful brand, check out the Build Your Own Brand Formula.