2022

moosh monkey: rebrand and website design for a non-toxic, eco-friendly gift store for moms, kids + babies portfolio by maison zolts

In 2022, Maison founder + principal Dasha Zolota worked with Moosh Monkey - a Toronto-based digital gift shop specializing in non-toxic, eco-friendly and sustainable gifts for moms, children and babies. E-store owner Barb Handy wanted a full, holistic rebrand for her online store - inspired by the love for her son. We created a bohemian visual language encompassed in a set of comprehensive brand guidelines, complete with a cleaned up, modernized website design and some revamped social media content to support the new look.

2022

moosh monkey: rebrand and website design for a non-toxic, eco-friendly gift store for moms, kids + babies portfolio by maison zolts

In 2022, Maison founder + principal Dasha Zolota worked with Moosh Monkey - a Toronto-based digital gift shop specializing in non-toxic, eco-friendly and sustainable gifts for moms, children and babies. E-store owner Barb Handy wanted a full, holistic rebrand for her online store - inspired by the love for her son. We created a bohemian visual language encompassed in a set of comprehensive brand guidelines, complete with a cleaned up, modernized website design and some revamped social media content to support the new look.

the takeaway:

A good rebrand isn't a departure from your original brand or your brand's origin story - it's a living testament, a visual tribute. When we rebrand a business, we honour your roots and help your best qualities come to the forefront through brand strategy and visual identity design.

Dasha and her team did a great job rebranding my business. She was able to understand my vision and values and come up with beautiful assets and a new logo. She worked with me on my new website layout also and rewriting my copy and did a really great job. I really wish I worked with her at the start of my company! Quality and attention to detail is her strength. She always kept on top of the project and making others accountable. She’s really helped me on my journey in more ways than I had thought. Dasha is also really easy going and nice to work with - highly recommended.

to succeed you need:

thoughtful brand strategy and distinct brand identity

Maison’s proprietary brand building strategy is designed to empathize with how business owners want to be represented, meeting in the middle with what their target audience finds resonant. Branding is about what your clients want to see and feel more than anything – and we cultivate impeccable first impressions through the Build Your Own Brand Formula . This project’s brand strategy, visual identity design and marketing materials were executed by Maison Principal Dasha Zolota.

self explanatory, easy to navigate website design

At Maison Zolts, we have a very specific process for designing custom websites for our clients, whether they’re e-commerce or service based businesses. After establishing visual identity elements and baseline branding, the next stage of building a website is hoarding all the needed multimedia narrative elements. This includes copy, photography and videos. Next, we create a pixel-perfect PDF of all the static website pages and elements within. That PDF template is handed off to our web development team and they build exactly what we design in our clients’ choice of platform and integrating any tech stack that they need. For more detailed information on all the elements you need to create a website, view The Strategic Brand Drafting Manual.

aesthetic and value driven social media content that sells

The best way to sell a product is repeatedly putting your offers out there. The best way to catch eyes is good design with an understanding of how people read promotions. If you’re looking for ongoing content creation support for social media, Maison offers branded template kits and ongoing content creation retainers in partnership with business owners. Find out more by booking a meeting with us – you’ll receive a complimentary audit and assessment.